We can prove a tight lower bound of $2 - 2^{1-n}$ as follows. Informally speaking, we will argue inductively that whenever a bit is read during the increment procedure, that one of the two possible outcomes (a $0$ or a $1$ can be read) will cause the algorithm to stop reading additional bits. This will show that if we require the average number of reads to be strictly smaller than $2$, then we required a code isomorphic to the standard binary code.
Suppose that the first bit read by the increment algorithm is bit $i_1 \in [n]$. Now we have three cases to consider. In the first case (A), the algorithm will stop reading additional bits regardless of the value of $i_1$. This means that after reading $i_1$, the algorithm must decide which bits must be flipped right away, and clearly this will not yield a valid increment algorithm for $n > 1$. In the second case (B), the algorithm will adaptively read another bit, regardless of the value of $i_1$. We note that the algorithm may choose to read a different bit depending on the value of $i_1$. In this case, however, we are already reading at least $2$ bits no matter what, so the average number of bits read will exceed $2-2^{1-n}$. Finally, in the third case (C), the algorithm will only read another bit for a single value of $i_1$ (say $1$ for convenience). That is, when $i_1$ is $0$, the algorithm will determine which bits need to be flipped, and when $i_1$ is $1$, the algorithm will probe a second bit. In such a case, the expected number of bit reads is at least $1/2 \cdot 1 + 1/2 \cdot 2 = 3/2$. This is the only case where we can hope to beat the standard binary code.
Now we can apply this argument inductively. Suppose now that the algorithm is adaptively reading bit $i_k$, with $k \leq n-1$. Then in case (A), at most $n-1$ of the bits are ever read by the algorithm. This means that there is a bit that is never read and thus never written to, so the increment algorithm cannot be correct. Here we assume that the only bits that can be flipped are the ones read during that particular increment operation. In case (B), we can verify that the expected number of reads is at least $$\sum_{j=1}^{k-1} j/2^j + 2^{1-k}\cdot(k+1) = 2$$ which is again too many. In case (C), however, the expected number of reads can be verified to be at least $$\sum_{j=1}^{k-1} j/2^j + 2^{-k}\cdot k + 2^{-k} \cdot (k+1) = 2 - 2^{-k}\cdot(2k+3)$$ which is again the only case which might lead us to a better performance than the standard binary code.
When performing the $n$-th bit read, there are no other bits that the algorithm can read (since the other $n-1$ bits have already been read), so only case (A) becomes valid. Computing the expected number of reads then gives exactly $2 - 2^{1-n}$, as required.
I find that it helps to view this as a binary decision tree, where the internal nodes are labelled by the bit read, and the leaves are labelled by the bits that are flipped. So you begin by reading the bit labelled at the root of the tree (in our case $i_1$), then you go left if you've read a $0$ and right if you've read a $1$. With this picture in mind, it becomes clear that there are only three cases to consider at each step of the proof.