Wlog let $g$ be a strong one way function, we will now construct a length preserving oneway function $f$.
Since $g$ is PPT computable by assumption, there is a polynomial $p$ s.t $|g(x)| \le p(|x|)$ for all $x$
Define
$$g'(x) = g(x)||10^{p(|x|) - |g(x)|}$$ this function always has $|g'(x)| = p(|x|)$. and is trivially strongly one way.
We now have to force $|x| = |f(x)|$.
This we can do by taking $p(|x|)$ bits as input and taking only $|x|$ of it into account, i.e
$f(x||y) = g'(x)$ for $|y| = p(|x|) - |x| + 1$.
Strong one-wayness of $f$ follows from the strong one-wayness of $g'$.
Had $f$ not been strongly one way, we could query a PPT adversary of $f$ for $z = f(y)$ get $x = x_1 || \ldots || x_n$ back and try for each $m \in [n]$ whether $g'(x_1||\ldots||x_m) = z$ and eventually find a preimage of $z$ under $g'$ in polynomial time with non negligible probability. Conradiction.
See the original proof here.