The following theorem (from "The Design of approximation algorithms" by Williamson & Shmoys, pg 43) states:
For any $\alpha > 1$, there does not exist an $\alpha$-approximation algorithm for the traveling salesman problem on $n$ cities, provided $P \neq NP$. In fact, the existence of an $O(2^n)$-approximation algorithm for the TSP would similarly imply that $P = NP$.
This theorem is given without a proof. It only explains, before the theorem formally stated, that for any $\alpha > 1$, there does not exist an $\alpha$-approximation algorithm. This part is clear. But the claim that the existence of an $O(2^n)$-approximation algorithm for the TSP would similarly imply that $P = NP$ is not obvious to me. Could someone give me a hint how to prove it or sketch of proof?