First to clear up: $w$ is not a language, it is an arbitrary string composed of the symbols $0$, $1$. The "plain English" definition of this language would be "all binary strings that can be expressed as two or more repetitions of any binary string (including the empty string)".
Examples of strings that are members of this language would be $010010$ ($w=010$), $1111$ ($w=1$ or $w=11$) and the empty string $\epsilon$ ($w=\epsilon$).
To prove this language non-regular by pumping lemma, assume there exists a pumping length $p$ for the language. Then let's construct a string belonging in the language with a length of at least $p$ that we can use to demonstrate the impossibility of a legal partition: I suggest $0^p 1^p 0^p 1^p$ which is a member of the language as $w = 0^p 1^p$.
Now it is fairly easy to see any $xyz$ partition using the rules of the pumping lemma is impossible. As $|xy| \leq p$ it must hold that $y$ = $0^n$ for some $n \leq p$. Therefore $xy^2z = 0^{p+n}1^p0^p1^p$. From $|y| \geq 1$ it follows that $n \geq 1$, therefore $xy^2z$ is not a member of the specified language, and there are no legal $xyz$ partitions.
This demonstrates the language doesn't have a finite pumping property, therefore it is not regular.