In context of data mining, what does it mean for an association rule measure to be maximal?
I cannot understand the term maximal in this context.
I know of maximal independent sets in algorithms but cannot make out this term.
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I believe that in the context of that paper (PS), you can read "maximal" as "maximized". That is to say, the conviction function $P(A)P(\neg B)/P(A, \neg B)$ attains its greatest value when $A \implies B$.